CREATIVITY What is it?…Who’s got it?…Does it change?…How do you measure it?
“CREATIVITY” is one of the most important aspects of advertising & marketing and also one of its least understood elements …
What is creativity? … Who is creative? … Which brands in Vietnam are considered the most creative? … Is the starting point of creativity the audience, the brand or the creative director? … Does creativity change over time & with different audiences? … How can you measure great creativity?
Join us for the July 5th – M2 Marketing & Media network event on “Creativity” with four of Vietnam’s leading creative minds and find out the answers to all of these questions and more.
The M2 Marketing & Media network events are Vietnam’s longest running series of events for people in advertising, brands, marketing and media. 100 ~ 125 people attend each month’s M2 marketing events and more than 4,000 people have come to our events during the last three years.
See you on July 5th at the Hard Rock Café for our session on “CREATIVITY” …
THIS MONTH’S FEATURED SPEAKERS
Alan Cerutti Co-founder & CEO /
Strategic Director
Happiness Saigon
Alan Cerutti is the co-founder and CEO of Happiness Saigon, the Creative Connectivity Agency helping clients including NIVEA, Bosch, Mountain Dew, and UNICEF to lead the way in the 3.0 communication era in Vietnam and South-East Asia. Alan has more tham 10 years of experience in branding and communication, mostly in an international environment, working at Ogilvy & Mather in London on global accounts such as Dove and the World Wildlife Fund.
In 2015, Campaign Asia Pacific recognized Alan as one of Asia-Pacific’s 40 under 40 talents. In 2016 Happiness Saigon was also recognized by Campaign Asia-Pacific as one of the TOP 3 Creative Agency of the Year in Vietnam. And this year, UNICEF’s #NoFilter campaign has been recognized as Vietnam’s most creatively awarded idea ever.
Chris Elkin Managing Director
Aleph / red brand builders
Chris Elkin’s curiosity has propelled his life from a small town in Northern Ireland, to cutting his professional teeth in London & New York, before making a move to Singapore in 2000 and then Vietnam in 2005.
Chris is a UK Chartered Marketer and Managing Director of the STW Group Companies in Vietnam; leading a combined team of 200+ professionals at Aleph, red brand builders and Pivotal/Edge CRM. His passion is in creating, building and connecting brands with people in the fast-changing digital age.
He has a proven track record in building and leading large multidisciplinary teams in planning, executing and evaluating branding, marketing, packaging design and digital/social/app/mobile marketing & development services.
Kit Ong Partner
The Purpose Group
Kit Ong is one of the most famous Creative Directors in Vietnam, renowned for his work with a variety of brands. He began his career worked in advertising agencies in Malaysia and Shanghai before joining Y&R Vietnam.
After five years as the Executive Creative Director for Y&R Vietnam, Kit became a partner at The Purpose Group, an independent agency group that is based in Ho Chi Minh City where he continues to develop creative ideas for both local Vietnamese and international brands.
Kit has won international awards from Cannes, Spikes Asia, One Show, D&AD, Clio, New York Festivals, London International Awards, Spikes Asia, AdFest and many other shows in almost every category there is. He has also been a jury member at Cannes Lions, Spikes Asia, Clio, AdStars and Cresta.
Kate Bayona-Garcia
General Manager
Leo Burnett Vietnam
Kate Bayona-Garcia’s innovative approach to communications has earned her and her teams global and regional (APAC) recognitions for pioneering works. With over 12 years of working across different facets of integrated communications and spending 8 years with Leo Burnett, she has been embracing the agency’s dream to be the best creator of ideas that truly move people – bar none.
In today’s age, she is determined to push the vigorous possibilities when creativity is powered by technology. Under her leadership, she has instituted a future-ready agency with a fully integrated digital specialists and creators piloting trailblazing initiatives in the country.
Recently, Kate has been promoted to be General Manager of Leo Burnett Vietnam. In her new role, she will continue to develop the growing Leo Burnett operation in Ho Chi Minh City.
