Is Content Killing Your Brand? … M2 Marketing event – June 7th (Wed) 2017

How a short video created 10x more sales

Kerry has more than 25 years of marketing and media experience, was president of Direct Marketing Services Japan and has worked with leading advertising agencies including JWT, McCann and Ogilvy.

He began doing Internet webcasting in Tokyo in 1998 and has been one of Asia’s pioneers in the development of streaming media and webcasting through his websites, TabiFan.com (1998), ITVJapan.com (2004), ITV-Asia.com (2008) and VietnamBusiness.TV (2015).

How companies destroy their brands by using the wrong content

Dacey Calisura is the Head of Strategy (Brands & Digital) for Aleph-Labs in HCMC. She is a digital native with over 15 years’ experience in digital strategy, media planning and buying, social media, web project management, content management and agency management.

She has worked with global agencies and multinational brands across Australia, Middle East/Africa, Europe and Asia.

In addition to Aleph-Labs, Dacey trains and consults to brands and corporate clients on 360 digital communications through the Vietnam Digital Academy, which facilitates workshops to educate business professionals on digital and marketing topics.

Content Chaos
Brands need to navigate through the information overload and attention spans shorter than that of a goldfish. Key concepts and key questions to help marketers simplify their journey through this content chaos.

Abhi serves as a sounding board for strategic questions that surround the brand and the business. He comes with 15+ years of experience in Brand Consulting, Consumer Insights and New Media. An active thought leader and provocateur in industry conversations shaping the business of communication.

He is referred to as the ‘New Age Planner’ in media for his progressive thinking and frameworks, which have helped brands create media agnostic solutions that address real business problems.

His work has been highlighted in numerous regional advertising & marketing award shows including the AMEs, MMAs, WARC Prize for Asian Strategy, and the WARC Prize for Innovation and the APPIES.

A New Perspective on Radio & Social Media

Ngo Thi Cam Tu established MegaMedia in 2004. MegaMedia is the only company to provide audio and radio content solutions to every province of Vietnam.

The company creates and executes integrated audio/radio media projects, mobile media and social networks / user community projects on a nationwide basis for clients such as BP Petco, Dutch Lady, Hai Auto, Honda Vietnam, Kimberly-Clark, Masan, Shell Vietnam, Tan Hiep Phat, Thaco-Truong and Wrigley.

Tu has a BA in Journalism, University of Social Sciences and Humanities (Saigon) and a BA in English, University of Foreign Languages, Hanoi National University. At MegaMedia she is in charge of planning content strategy, building media communities and business development.

What content & media are Vietnamese consumers really engaging with?

Tran Thi Thanh Mai is the Managing Director of Kantar / TNS Media and is one of Vietnam’s most famous marketing professionals She is a passionate researcher an expert in audience research and media intelligence. She also has a wealth of knowledge and experience in the media field thanks to 20 years of experience in marketing and advertising management for multinational companies.

Mai’s goal is to provide insights and information that help clients to make better decisions in marketing communication in the evolving media landscape. She had been a marketer for Burmah Castrol Oil and Philip Morris, and a marketing communication consultant for J. Walter Thompson before joining TNS Media Vietnam in 2007.

Mai graduated from Hanoi University and has an MBA Degree from RMIT University. She is a Board Member of VAA (Vietnam Advertising Association); Secretary of the Vietnam Market Research Community; and a member of ESOMAR.