If you’re a junior creative aged under 30, don’t miss your chance to take part in the 2019 New Stars competition, which runs during Ad Stars 2019 in the beachside city of Busan, South Korea in August.
The New Stars Competition is an opportunity for young creatives to travel to South Korea to learn about the craft of advertising from leading executives. It’s also a chance to experience first-hand the technology and trends that are emerging in North Asia and influencing the world.
The program runs over four nights from August 21st to 24th 2019 in the beachside city of Busan, which is one of Asia’s most vibrant creative hubs, home to the Busan International Film Festival. Applications open today (1st April) and close on May 31st 2019.
Brett Macfarlane, director at EVRY Strategic Design Lab at Method, London, was one of five New Star judges at AD STARS 2018.
Says Macfarlane: “New Stars is an opportunity for young agency talent to develop their practice as holistic creative thinkers. The open brief was a great test of both their creativity and strategic thinking. It was wonderful to see the range of concepts from huge and brave global brand ideas to smart insight-led campaign ideas. All teams did a great job of presenting their ideas and also the rationale – the quality of responses was very inspiring.”
Says Gábor Spielmann, creative director and partner at Kabooom Advertising in Hungary, who also judged New Stars in 2018: “Agencies are constantly searching for creative people with a bit of experience in advertising, and young creatives are constantly searching for the opportunity to show their talent. I think New Stars is a great meeting point for us. It is so much more than just a young creative competition. New Stars creates an extremely friendly and open environment for applicants and judges at the same time. We all enjoy learning from each other.”
In 2018, 40 teams from all over the world enjoyed a series of workshops and lectures before racing to respond to a brief to drive sales for Panasonic. With 24 hours to meet the deadline, the New Stars AD Competition gives young creatives the chance to hone their talents with a brief for a real client. Last year, a team from Hungary won the New Stars competition: Dániel Trencsényi from DDB Budapest and Rita Eperjesi from Isobar Budapest.
The New Stars competition is open to anyone with less than three years’ industry experience, or who is aged under-30. The registration fee is 1,000,000 KRW (approx. US$780) per person, but covers all accommodation, meals, parties, as well as tickets to Ad Stars 2019 – a three day festival of creativity and technological innovation that runs from August 22nd to 24th 2019.
Ad Stars is also recruiting university students to compete in the 2019 Young Stars Ad Competition. The Young Stars Competition is an opportunity for university students from around the world to come to South Korea to experience what it is like to work in the advertising industry while learning from industry executives through a series of workshops and lectures. You may prefer to participate in the competition as a team of two or three, or apply as an individual. Apply before 23rd May via the ‘Competition’ tab on ADSTARS.org or contact firstname.lastname@example.org. Accommodation, meals, networking party and Ad Stars tickets will be provided by Ad Stars, with a registration fee of 300,000 KRW (USD$300) per person for successful applicants.
Ad Stars 2019 takes place at the Busan Exhibition and Convention Centre (Bexco), South Korea. For more information, visit ADSTARS.org.